Horses breeding

Robinson, Peter
January 2008
Wheels;Jan2008, p30
The article discusses the plans of Ferrari to increase production. In 1993, Ferrari president Luca di Montezemolo said that will never build more than 3,500 cars a year as a result of huge stockpile of unsold inventories left after the Asian financial crisis. However, the increasing demand from old and new markets has the automaker increasing production. For 2008, de Montezemolo plans to build 6500 cars for its 212 dealerships in 52 markets.


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