Audi makes its mark

January 2008
Wheels;Jan2008, p24
An interview with Joerg Hofmann, Audi Australia's managing director, is presented. He says that the company has plane to boost Australian sales that will put Audi head to head with BMW and Mercedes-Benz by 2015. He offers information on the new dealership and corporate headquarters (HQ) being built in Sydney, New South Wales. He believes that the investment is more about making a brand statement than making sales.


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