Chevy: Tracker will thrive in crowded segment

Miller, Joe
February 2000
Automotive News;2/28/2000, Vol. 74 Issue 5863, p28
Trade Publication
Focuses on the marketing strategy of the General Motors for the Chevrolet Tracker, a sport-utility vehicle in the United States. Impact of market competition on the sales of the automobile; Forecast on sales increase of the Tracker in the year 2000; Features of the 2001 Tracker; Plans of Chevrolet to increase customer base through the release of the 2001 model.


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