Decision frustrates dealers in Europe

Wernle, Bradford; Weernik, Wim Oude; Ostle, Dorothee; Farhi, Stephane
February 2000
Automotive News;2/28/2000, Vol. 74 Issue 5863, p8
Trade Publication
Focuses on the views of Ford Motor Co. dealers and sales organizations on the decision to stop the development of compact minivans based on the Ford Focus in Europe. Role of the compact minivan models in the growth of the automobile industry; Impact of the decision on Ford market shares; Solutions developed to overcome sales loss.


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