TITLE

Ford of Europe speeds up Fiesta

AUTHOR(S)
Wernle, Bradford
PUB. DATE
February 2000
SOURCE
Automotive News;2/28/2000, Vol. 74 Issue 5863, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the strategies of the Ford of Europe Inc. management team to address the decline of company profits and market share in Europe. Context of the revised Fiesta program administration; Implications on the acceleration of the Fiesta program; Significance of building relationships of trust with other automobile manufacturers.
ACCESSION #
2860149

 

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