Ford of Europe speeds up Fiesta

Wernle, Bradford
February 2000
Automotive News;2/28/2000, Vol. 74 Issue 5863, p8
Trade Publication
Focuses on the strategies of the Ford of Europe Inc. management team to address the decline of company profits and market share in Europe. Context of the revised Fiesta program administration; Implications on the acceleration of the Fiesta program; Significance of building relationships of trust with other automobile manufacturers.


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