Ford online auction worries tire maker

Kisiel, Ralph
February 2000
Automotive News;2/28/2000, Vol. 74 Issue 5863, p1
Trade Publication
Reports concerns of the Michelin North America Inc. on the Ford Motor Co. online auction in the United States. Impact of the auction on profitability and brand value of Michelin tire products; Benefits of online auctions; Account on the bidding process of the Ford online auction.


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