TITLE

Going Hyperlocal at the Chicago Tribune

AUTHOR(S)
Leonard, Kyle
PUB. DATE
December 2007
SOURCE
Nieman Reports;Winter2007, Vol. 61 Issue 4, p57
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Triblocal.com, a Web site of the "Chicago Tribune" newspaper devoted to local news coverage of the towns in the rural and suburban areas outside Chicago, Illinois. The newspapers which serve these localities are primarily owned by large corporate publishers, and have seen their staff and resources shrink in response to the overall decline in newspaper advertising revenue. Triblocal.com is an attempt to fill the gaps created by the decline of the suburban newspapers. Technology allows the various "editions" of Triblocal.com, which are reproduced in print on a weekly basis, to be created with fewer employees. As the site has become more familiar to its customers, local governments, schools, and citizens are posting information of their own on it, freeing up reporters to do more in-depth journalism on the area.
ACCESSION #
28601337

 

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