TITLE

Stories About Me

AUTHOR(S)
Ostendorf, Bill
PUB. DATE
December 2007
SOURCE
Nieman Reports;Winter2007, Vol. 61 Issue 4, p36
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article examines the implications for newspapers in the increased demand by readers that news stories have an immediate relevance to the reader's individual life. Television news broadcasting has emphasized its connection with the individual viewer as a marketing tool for decades, but newspapers still think of their audience as an undifferentiated mass. The changes needed to meet the demand for individually focused news stories are not enormous, but cut against traditional newspaper practices, meaning they require a complete organizational shift at every level of a paper's operation to be successfully initiated. INSET: Cutting Staff Results in Less Local Coverage.
ACCESSION #
28601331

 

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