Stories About Me

Ostendorf, Bill
December 2007
Nieman Reports;Winter2007, Vol. 61 Issue 4, p36
The article examines the implications for newspapers in the increased demand by readers that news stories have an immediate relevance to the reader's individual life. Television news broadcasting has emphasized its connection with the individual viewer as a marketing tool for decades, but newspapers still think of their audience as an undifferentiated mass. The changes needed to meet the demand for individually focused news stories are not enormous, but cut against traditional newspaper practices, meaning they require a complete organizational shift at every level of a paper's operation to be successfully initiated. INSET: Cutting Staff Results in Less Local Coverage.


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