TITLE

BRITISH INTELLIGENCE USES VIDEO GAMES TO RECRUIT SPIES

PUB. DATE
November 2007
SOURCE
People Management;1/11/2007, Vol. 13 Issue 22, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that the British Government Communications Headquarters (GCHQ) is using advertisements in video games to recruit the spies of the future. The advertisements, in games such as Tom Clancy's Rainbow Six Vegas, will target technologically adept candidates through their gaming habits. According to the agency's advertising partner, TMP Worldwide, the tactics have previously proved successful for Coca-Cola and Nokia.
ACCESSION #
28571210

 

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