TITLE

My biggest mistake

AUTHOR(S)
Brue, Nordahl
PUB. DATE
March 2000
SOURCE
Inc.;Mar2000, Vol. 22 Issue 3, p115
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Relates the business mistakes committed by the author as the founder and chief executive officer of Bruegger's Bagel Bakeries in Burlington, Vermont. Growth of the company by early 1990s; Mistakes committed in the company's franchising program and initial public offering; Lessons learned from the business mistake.
ACCESSION #
2856948

 

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