My biggest mistake

Brue, Nordahl
March 2000
Inc.;Mar2000, Vol. 22 Issue 3, p115
Relates the business mistakes committed by the author as the founder and chief executive officer of Bruegger's Bagel Bakeries in Burlington, Vermont. Growth of the company by early 1990s; Mistakes committed in the company's franchising program and initial public offering; Lessons learned from the business mistake.


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