TITLE

It's an ad, ad, ad, ad world

AUTHOR(S)
Grossmann, John
PUB. DATE
March 2000
SOURCE
Inc.;Mar2000, Vol. 22 Issue 3, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Deals with non-traditional advertisements and non-traditional advertising companies in the United States. Reasons behind the ascent of ambient advertising; Growth rate of non-traditional advertisements in 1999; Impact of advertisements on the floors of supermarkets, drug stores and mass merchandisers according to Richard Rebh of Floorgraphics Inc.; Efforts of DiFranza's company to profit from a classic captive audience. INSET: Do ambient ads add up?.
ACCESSION #
2856925

 

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