TITLE

Creative communications help PR firm spin new benefits

AUTHOR(S)
Michalak, Lisa
PUB. DATE
February 2000
SOURCE
Employee Benefit News;Feb2000, Vol. 14 Issue 2, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features Ketchum, a global public relations company in the United States. Employee benefits of the company; Why Ketchum decided to offer another healthcare insurer during the 1998 enrollment; Several challenges faced by the company in its PrimarySelect plan; Objectives of the company for the communications program; Proposed campaign of the company for its employees to accept a different health insurance package.
ACCESSION #
2856706

 

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