TITLE

WILL EGG'S RESEARCH TACTICS HATCH AT CITI?

AUTHOR(S)
Dumiak, Michael
PUB. DATE
December 2007
SOURCE
Bank Technology News;Dec2007, Vol. 20 Issue 12, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the adopted strategies of the Great Britain-based bank Egg to cope up with the threat of marketing in the U.S. It stresses that customer experience management executive John Jennick cooperates with the team for the adoption of internal consumer tracking methods in handling the business. Further, it reveals that such company utilizes the marketing research software that integrates the inhouse system for the compilation of records among consumers.
ACCESSION #
28566299

 

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