Biz potential of ringback tones still untapped

Bondhus, Chris
October 2007
Wireless Asia;Oct/Nov2007, Vol. 10 Issue 5, p24
The article focuses on ringback tone (RBT) services for mobile operators. It suggests that mobile operators should deploy a solution that maximizes personalization options to encourage subscribers to set multiple tones for different combinations. It states that the purchasing and provisioning processes of the RBTs must be simple, since difficult processes may force subscribers to cancel their subscriptions, and that mobile operators must regularly alert their subscribers about new tones.


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