TITLE

Biz potential of ringback tones still untapped

AUTHOR(S)
Bondhus, Chris
PUB. DATE
October 2007
SOURCE
Wireless Asia;Oct/Nov2007, Vol. 10 Issue 5, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on ringback tone (RBT) services for mobile operators. It suggests that mobile operators should deploy a solution that maximizes personalization options to encourage subscribers to set multiple tones for different combinations. It states that the purchasing and provisioning processes of the RBTs must be simple, since difficult processes may force subscribers to cancel their subscriptions, and that mobile operators must regularly alert their subscribers about new tones.
ACCESSION #
28536875

 

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