Urban Decay: A new wild child for Arnault's LVMH

Diamond, Kerry; Weil, Jennifer
February 2000
WWD: Women's Wear Daily;2/25/2000, Vol. 179 Issue 38, p1
Trade Publication
Reports that French luxury goods conglomerate LVMH Moet Hennessy Louis Vuitton SA has acquired 100 percent of Urban Decay cosmetics brand. Estimated purchase price; Part of the French firm's strategy to acquire hot startups; Beauty brands already acquired by LVMH; Significance of the deal.


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