Macy's West courts cool in new shop

Ellis, Kristi
February 2000
WWD: Women's Wear Daily;2/10/2000, Vol. 179 Issue 28, p18
Trade Publication
Reports on the prototype launched by Macy's West in an effort to boost its young women's clothes line in the United States. Launch of its interactive concept called Thisit; Macy's West stores offering the Thisit concept; Cosmetic line included in the marketing strategy; Other accessories launched by Macy's West.


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