TITLE

Epperson: Bedding sees gains thanks to innovation

AUTHOR(S)
Perry, David
PUB. DATE
November 2007
SOURCE
Furniture/Today;11/19/2007, Vol. 32 Issue 11, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides reasons why the mattress industry does well, as offered by Jerry Epperson. According to Epperson, the mattress industry does well since manufacturers reimburse much of the advertising expenses, ensuring that retailers will promote their products. In addition, mattresses are improved constantly as well as the mattress industry has developed new construction alternatives.
ACCESSION #
28527718

 

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