TITLE

'Mr. Magorium' features Simmons mattresses

PUB. DATE
November 2007
SOURCE
Furniture/Today;11/19/2007, Vol. 32 Issue 11, p34
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the business operations of Simmons co. in the U.S. According to the report, Simmons mattresses products would be playing a supporting role in a new movie, "Mr. Magorium's Wonder Emporium." It was inferred that eleven Simmons logos are clearly visible on signage and pillowcases used in the movie. Furthermore, the bedding major stated that the product placement is part of its strategy to leverage low-cost, high-impact public relations opportunities.
ACCESSION #
28527716

 

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