Better Sleep Council expanding consumer reach

Perry, David
December 2007
Furniture/Today;12/3/2007, Vol. 32 Issue 13, p14
Trade Publication
The article reports on the move of the Better Sleep Council (BSC), a nonprofit organization, to expand its consumer reach in Alexandria, Virginia. Tom McLean, a Kingsdown executive and chairman of the BSC, described their campaign as a "success in progress" and said it builds on the years of consistent growth in messages aired in the print, online and broadcast media. It adds that BSC has a five year roadmap for its consumer messages.


Related Articles

  • Red Clay. SZERMAN, MILLIE // Gifts & Decorative Accessories;Aug2013, Vol. 114 Issue 7, p44 

    The article presents a brief profile on U.S.-based Red Clay which started as a home products manufacturer founded in 2011 which has been transformed into an online studio where designers, brands and consumers congregate to turn good ideas into compelling objects for the home.

  • Record signs on at Mohawk Home.  // Home Textiles Today;4/28/2003, Vol. 24 Issue 33, p2 

    Reports on the appointment of David Record as product manager for the bath category at the Sugar Valley, Georgia-based home furnishings company, Mohawk Home Co. Career background; Skills and expertise in management; Job responsibilities.

  • people.  // Housewares;Dec2001, Issue 162, p37 

    Presents news items related to executives in the British house furnishings industry as of December 2001. Appointment of Philippe Crevoisier as group chief executive at Kenwood; Promotion of commercial director Ian Mackey by Tefal; Resignation of Morleys merchandise director Peter Lea.

  • people.  // Housewares;Mar2003, Issue 172, p43 

    Presents news concerning executives in the houseware industry in Great Britain as of March 2003. Retirement of Doug Jennings from Bentalls; Promotion of Robin Curtis as director of sales and marketing at La Cafetiere; Appointment of David Christian as business development manager at Decco.

  • Your pet hates.  // Housewares;Mar/Apr98, Issue 139, p40 

    Lists some of the pet hates of executives in the house furnishings industry in Great Britain. Includes unpacking lines not in the price list; Arbitrary changes of pack sizes; Lack of representation from suppliers to retailers.

  • Triple effect as three firms get new bosses.  // Cabinet Maker;11/21/2003, Issue 5365, p5 

    Reports on executive changes in British household furnishings firms Habitat, Hilding Anders and Walker Greenbank.

  • Men have no style, says survey.  // Cabinet Maker;11/03/2000, Issue 5212, p4 

    Reports on the study carried out by MORI of unmarried women's behavior when shopping for home products in Great Britain.

  • How would you like to pay? de Melim, Richard // Cabinet Maker;04/06/2001, Issue 5232, p22 

    Reports on the trend among British house furnishings companies of offering different consumer credit schemes. Overview on currently available payment schemes within the British house furnishings industry; Advantages of industry players from offering credit options to their customers; Increase...

  • 'Asterisk market' poses some new questions. Perry, David // Furniture/Today;10/29/2001, Vol. 26 Issue 8, p70 

    Comments on developments in home furnishings in the United States. Decline of trade show attendance; Vitality of home visits by furniture retailers; Identification of consumer needs.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics