TITLE

Tough times call for fresh ideas

AUTHOR(S)
Allegrezza, Ray
PUB. DATE
December 2007
SOURCE
Furniture/Today;12/10/2007, Vol. 32 Issue 14, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reflects on the strategies for success in a challenging retail arena of furniture industries. An innovate-or-evaporate strategy is a campaign to furnish the customer's entire house from furniture, bedding and electronics to linens, housewares, and plates. It is also important to have the ability to transform a traditional furniture store into a spectacular home improvement destination center for customers.
ACCESSION #
28526184

 

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