TITLE

Simmons Analysis: All's Not Fair When Advertising to Readers

PUB. DATE
January 2008
SOURCE
Book Publishing Report;Jan2008, Vol. 33 Issue 1, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the efficacy of advertising to readers in the U.S. According to a consumer survey, readers are more likely to have negative views toward advertising than the general adult population. The result suggests that the heaviest readers are also the most likely to notice advertising. This indicates that reaching readers in an effective way, such as through outdoor promotions, is a complicated matter.
ACCESSION #
28515913

 

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