Ford steps on global Web marketing gas

Messmer, Ellen
February 2000
Network World;02/28/2000, Vol. 17 Issue 9, p10
Trade Publication
Reports on plans by Ford Motor Co. to offer complete electronic commerce solutions to its automobile dealers in the United States. Designing of Web sites for individual dealers to give them a common look and feel; Allowance of dealers to offer a similar set of online services; Ford's plan to set up a joint venture with Trilogy Software, which helped design the Ford.com site.


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