Drink Now, Or Forever Hold Your Empty Cup

January 2008
Convenience Store News;1/14/2008, Vol. 44 Issue 1, p63
Trade Publication
The article focuses on the increasing trend of limited-time-only (LTO) beverages in the coffee bars. It mentions views of Joe Pawlak, vice president at Technomic Inc., on the impact of LTOs on the frequency of coffee bar visitors. It reports that the LTOs require special preparation techniques and the bars need to train their employee for that. It also mentions views of LTO hot drinks customers along with the contributions of LTOs to the stores' sales figures.


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