TITLE

Drink Now, Or Forever Hold Your Empty Cup

PUB. DATE
January 2008
SOURCE
Convenience Store News;1/14/2008, Vol. 44 Issue 1, p63
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the increasing trend of limited-time-only (LTO) beverages in the coffee bars. It mentions views of Joe Pawlak, vice president at Technomic Inc., on the impact of LTOs on the frequency of coffee bar visitors. It reports that the LTOs require special preparation techniques and the bars need to train their employee for that. It also mentions views of LTO hot drinks customers along with the contributions of LTOs to the stores' sales figures.
ACCESSION #
28513258

 

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