TITLE

New Brews

AUTHOR(S)
Francella, Barbara Grondin
PUB. DATE
January 2008
SOURCE
Convenience Store News;1/14/2008, Vol. 44 Issue 1, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers views of convenience stores experts on upgrading coffee programs at the coffee stores. Pat Roylance, director of marketing at Sutey Oil Co. Inc. gives details on the14-store chain's programs, upgraded by him. Joe Pawlak, vice president at Technomic Inc. presents his views on the marketing strategy of new coffee profile in a program. Linda Bilanski, director of marketing at Mother Parkers Tea & Coffee Inc. suggests changing other parts of the coffee program during upgradation.
ACCESSION #
28513257

 

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