Bhonslay, Marianne
January 2008
SGB;Jan2008, Vol. 41 Issue 1, p35
Trade Publication
The article presents information about Dayton, Ohio-based utility footwear manufacturing brand Raven Rock Workwear, co-founded by Steve Thomas and David McDonald in 2004. By year-end 2007, the company was operating 14 stores and projecting 2008 fiscal year revenues ending March 31, 2007, of $10 million. Raven Rock's average selling price is $135, with starting price points in the $70 range and reaching as high as $300. The brand plans to open 50 new stores in the next two years.


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