Construction Zones

Leand, Judy
January 2008
SGB;Jan2008, Vol. 41 Issue 1, p33
Trade Publication
The article focuses on the new trends in the shoe manufacturing industry of the U.S., where work and utility boots are being retooled with new technologies. In terms of key product trends, advances in comfort and safety takes center stage. Demand for hiking and athletic styling is also gaining importance. According to Mike Donabauer, vice president marketing and planning at Wolverine Footwear Group, comfort and safety technologies are paramount when considering the work footwear consumer.


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