TITLE

Cold Fusion

AUTHOR(S)
Griffin, Cara
PUB. DATE
January 2008
SOURCE
SGB;Jan2008, Vol. 41 Issue 1, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the fusion of fashion and technology in both ski and snowboard outwear manufacturing in North America. As stated, in ski outerwear, consumers prefer value performance features like seam sealing, Gore-Tex, and lightweight, whereas in snowboard outerwear, fashion rules over performance features. Outwear manufacturer Westcomb Outwear is doing a few things differently in terms of combining hard shell and soft shell technologies for snow sports and cold-weather applications. INSET: SPYDER CELEBRATES 30 YEARS AT THE TOP.
ACCESSION #
28513206

 

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