TITLE

TCM draws on Oscar star power

AUTHOR(S)
Hogan, Monica
PUB. DATE
February 2000
SOURCE
Multichannel News;02/21/2000, Vol. 21 Issue 8, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports promotion of 31 Days of Oscar event by Turner Classic Movies (TCM) United States. Sponsorship of the campaign by AT&T Broadband & Internet Services; Barnes & Noble Inc. as the first retail partner for the Oscar-themed campaign; Plans of DirectTV Inc. to support the event; Offer of regional consumer-electronics retailers to promote the event.
ACCESSION #
2848630

 

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