TITLE

Primetime upfront: Too early to call

AUTHOR(S)
Forkan, Jim
PUB. DATE
February 2000
SOURCE
Multichannel News;02/21/2000, Vol. 21 Issue 8, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the bargaining of primetime upfront market in the United States. Schedule of the negotiation; Reason for reluctance of buyers and sellers to guess size of cable and broadcast volume shares; Role of cross-media selling in the bargaining; Worth of cable primetime upfront in 1999; Marketing strategies of Turner Broadcasting Sales Inc.
ACCESSION #
2848619

 

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