VZW sues Alltel over ad claims

Kapko, Matt
January 2008
RCR Wireless News;1/7/2008, Vol. 27 Issue 1, p4
Trade Publication
The article focuses on the civil lawsuit filed by Verizon Wireless against Alltel Corp., accusing the number 5 carrier of false advertising. In October 2007, Verizon Wireless began allowing its customers to change their wireless plans without requiring an extension of their current contracts. Verizon Wireless contacted Alltel about the carrier's advertisement, and requested that it be changed. Verizon Wireless claims Alltel continued to air the unedited advertisement throughout the end of 2007 and into 2008.


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