Drill Bits Are Forever

Stone, Andy
December 2007
Forbes Asia;12/10/2007, Vol. 3 Issue 21, p164
The article focuses on the rising demand for industrial-grade diamond. Boulder, Colorado jeweler Todd Reed, sells $4 million a year worth jewelry fashioned from uncut or cut-but-impure diamonds. The most expensive go for $200,000. To their customers, imperfect stones possess an authenticity their glittering, flawless brethren lack. It is their earthiness that makes them attractive. The success of a small time like Reed has not been lost on bigger diamond and retailers. De Beers in 2005 introduced its Talisman collection of flawed-diamond jewelry.


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