Ski Mogul

Steiner, Christopher
December 2007
Forbes Asia;12/10/2007, Vol. 3 Issue 21, p134
The article discusses the factors to be considered when planning to turn a favorite sport into a business, based on the experience of Gerald Petitt, a hotel developer from Bethesda, Maryland. Pettitt, who loves to ski, opened Echo Mountain, a promontory which serves as a ski site catering to a young crowd. Petitt is thinking about expanding his mountain but considers the move as an expensive and risky business. Capital, liability and upkeep costs are high. Petitt sunk upward of $2 million into the property to get it going.


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