TITLE

Chrysler's Last Stand

AUTHOR(S)
Muller, Joann
PUB. DATE
December 2007
SOURCE
Forbes Asia;12/10/2007, Vol. 3 Issue 21, p50
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article analyzes whether a model of private ownership can help the struggling U.S. automobile industry. Since Chrysler was bought in August 2007 by private equity firm Cerberus Capital Management, billion-dollar decisions that once took months to make are now made in minutes. Engineers are told to speed up quality improvements. Attention is being paid to making dealers happy. All this amounts to a test of whether private owners can revive a stuck company in an industry wedded to stale ways and with weakening sales.
ACCESSION #
28459434

 

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