TITLE

Want Fries With That?

AUTHOR(S)
Schilling, Becky
PUB. DATE
January 2008
SOURCE
FoodService Director;1/15/2008, Vol. 21 Issue 1, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the advertising techniques used by food service operators in the U.S. to promote their combo meal offerings. Victor Younger, general manager of retail dining at Cornell University in Ithaca, New York, used signage emphasizing the cost benefits of ordering one of the university's seven combo meals. Tom Ponder, retail manager at Saint Joseph's Hospital in Atlanta, has seen an increase in sales since advertising combo meals one year ago.
ACCESSION #
28453726

 

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