Point of Service

Schilling, Becky
January 2008
FoodService Director;1/15/2008, Vol. 21 Issue 1, p42
Trade Publication
The article focuses on the marketing devices used by food service operators in the U.S. to increase sales, drive new menu items and advertise specials. A plasma television was installed at the entrance of the dining service area at Saint Ignatius High School in Cleveland, Ohio, to advertise the food service. Other food service directors often use computer-created signs catch a customer's eyes.


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