TITLE

The Power of the Brand

PUB. DATE
January 2008
SOURCE
FoodService Director;1/15/2008, Vol. 21 Issue 1, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the decision of Betty Ann Stephenson, director of hospitality services at 950-bed Scottsdale Healthcare in Scottsdale, Arizona, invited Starbucks in. She finds it has been the perfect solution for more than a decade as sales have steadily climbed. Starbucks started here about 10 years ago, and the company was among one of their first healthcare retail sites.
ACCESSION #
28453723

 

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