The Power of the Brand

January 2008
FoodService Director;1/15/2008, Vol. 21 Issue 1, p38
Trade Publication
The article focuses on the decision of Betty Ann Stephenson, director of hospitality services at 950-bed Scottsdale Healthcare in Scottsdale, Arizona, invited Starbucks in. She finds it has been the perfect solution for more than a decade as sales have steadily climbed. Starbucks started here about 10 years ago, and the company was among one of their first healthcare retail sites.


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