'Brand' New Growth

Baltazar, Amanda
January 2008
FoodService Director;1/15/2008, Vol. 21 Issue 1, p28
Trade Publication
The article reports on the growth of food service at the headquarters of Microsoft Corp. in Redmond, Washington. The company uses a combination of contracted brands and local entrepreneurs to achieve a variety of food service operations. The efforts please customers and link Microsoft strongly with the community. In the past two years alone, Microsoft has brought 18 local brands onto its 338-acre campus, comprising a total of 30 operating units. The brands include The Teapot and Pho Cyclo, Typhoon and Acapulco Fresh.


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