TITLE

Restonic uses BrandSpeed to generate Vegas intros

AUTHOR(S)
Perry, David
PUB. DATE
January 2008
SOURCE
Furniture/Today;1/14/2008, Vol. 32 Issue 19, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the author's insights concerning the program BrandSpeed created by marketing firm Viverito & Associates. He states that the program is part of a Restonic program which is used to develop new products and brand postioning. He stresses that the program involves two intensive half-day invention and workshops. He adds that he was impressed with the ideas produced in both workshops.
ACCESSION #
28450148

 

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