TITLE

'Celebrity Apprentice' show uses Serta's Wang bedding for task

AUTHOR(S)
Perry, David
PUB. DATE
January 2008
SOURCE
Furniture/Today;1/14/2008, Vol. 32 Issue 19, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the launch of NBC-TV's television program "Celebrity Apprentice" which features well-known fashion designer Vera Wang and Serta President Bob Sherman. The show also features celebrities such as rock star Gene Simmons, boxer Lennox Lewis, actress Marilu Henner, and actor Vinnie Pastore. Such celebrities set marketing plans for Vera Wang's bridal bed to be judged by Donald Trump and other judges.
ACCESSION #
28450143

 

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