Sealy revamps sales management

Perry, David
January 2008
Furniture/Today;1/14/2008, Vol. 32 Issue 19, p4
Trade Publication
The article focuses on the move of Sealy to undergo reorganization which includes the creation of new senior-level sales position in Arcdale, North Carolina. It stresses that such move leads the appointment of Louis Bachica as the executive vice president of sales on February 1, 2008. It also emphasizes the promotion of Steve Rusing to senior vice president of national accounts. Further, president of Sealy's North America division Larry Rogers reveals that such move assures profitable growth.


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