Haugsted, Linda
January 2008
Multichannel News;1/14/2008, Vol. 29 Issue 2, p24
The article reports on the move by AMC Corp. to promote its new dramatic series, "Breaking Bad" in the U.S. The said promotion will be a television-advertisement the week before the show's premiere. However, AMC has created some unique elements, such as game application accessible to members of the social-networking Web site Facebook. Moreover, the promotion game "Breaking Bad: Chemical Codebreaker" requires Facebook members to guess the number of drops of different colors.


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