TITLE

AMC'S 'BAD' AMBITION

AUTHOR(S)
Haugsted, Linda
PUB. DATE
January 2008
SOURCE
Multichannel News;1/14/2008, Vol. 29 Issue 2, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the move by AMC Corp. to promote its new dramatic series, "Breaking Bad" in the U.S. The said promotion will be a television-advertisement the week before the show's premiere. However, AMC has created some unique elements, such as game application accessible to members of the social-networking Web site Facebook. Moreover, the promotion game "Breaking Bad: Chemical Codebreaker" requires Facebook members to guess the number of drops of different colors.
ACCESSION #
28450061

 

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