TITLE

Political Ads Paying Off

AUTHOR(S)
Haugsted, Linda; Gibbons, Kent
PUB. DATE
January 2008
SOURCE
Multichannel News;1/14/2008, Vol. 29 Issue 2, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that advertising spending by presidential candidates has exceeded $10 million in the Iowa Caucuses and New Hampshire primaries. According to National Cable Communications LLC (NCC), it represents 15% of television advertising spending for the two contests. The top spender winners were Iowa victors Sen. Barack Obama and former Arkasas Gov. Mike Huckabee. Moreover, in Iowa alone, $40 million was spent on television advertisement.
ACCESSION #
28450053

 

Related Articles

  • 'Simplify' now cable's watchword. Hall, Lee // Broadcasting & Cable;03/26/2001, Vol. 131 Issue 13, p34 

    Focuses on developments related to the cable television industry in the United States as of March 26, 2001. National Cable Communications' launch of its Internet-based electronic data interchange (EDI) program; Implications for the cable television advertising business.

  • Fiber sells ads in cable-TV network. Shapiro, Mitch // Lightwave;Nov96, Vol. 13 Issue 12, p1 

    Reports on National Cable Communications' plan to deliver advertising spots to cable television systems serving subscribers in Chicago, Illinois. Partners for Chicago Cable Interconnect (CCI); Map illustrating CCI's cable network; Cost of the project.

  • And then there were two. Burgi, Michael // MediaWeek;5/8/95, Vol. 5 Issue 19, Special Report: NCTA '95 p8 

    Reports on the results of and reactions to the merger of cable rep firms National Cable Advertising and Cable Media Corp. to form National Cable Communications. National spot cable advertising revenue; Lack of accurate and timely local cable ratings upon which to gauge a buy; High pricing of...

  • NCC Shops Around One-Stop Concept. Forkan, Jim // Multichannel News;05/01/2000, Vol. 21 Issue 18, p24 

    Reports on National Cable Communications' plan to consolidate several cable television advertising markets in the United States as of May 1, 2000. Details of the planned market consolidation; Implications for the cable television advertising industry.

  • NCC Finds Silver Lining in Sluggish Sales. Forkan, Jim // Multichannel News;04/02/2001, Vol. 22 Issue 14, p45 

    Reports on National Cable Communications Inc.'s cable advertising billings for the first quarter of 2001. Billings from various advertising categories; Effects of network advertising cutbacks; Prospects for the second quarter.

  • NCC connects Northeast. Dickson, Glen // Broadcasting & Cable;11/27/2000, Vol. 130 Issue 49, p126 

    Reports that United States-based cable television advertising company National Cable Communications has expanded its advertising interconnects in the country as of November 27, 2000. Locations of operations of the company's CableLink Interconnects division.

  • Marketers aim for parents via kid TV. STANLEY, T.L. // Advertising Age;10/4/2004, Vol. 75 Issue 40, p75 

    Reports on the advertisers' strategy of targeting young consumers in the U.S. as of October 4, 2004. Expectation on the total spending for television advertisements targeting young consumers; Advertisers that are spending for advertisements at the Nickelodeon channel; Focus of the...

  • Who's Spending What Where.  // Broadcasting & Cable;10/12/2015, Vol. 145 Issue 35, p17 

    Statistics are given on U.S. advertising, including the advertisers that spent the most money, the ads that engaged the most viewers, and the shows that delivered the best results, from September 28-October 10, 2015.

  • Cablers pitch niche at prexy hopefuls. Pursell, Chris // Variety;11/22/99, Vol. 377 Issue 2, p25 

    Focuses on the move of cable channels in the United States in pitching for the year 2000 presidential campaigns. Channels that will be busy in these campaigns; Candidate lineup; How much candidates spend in these advertisements.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics