Political Ads Paying Off

Haugsted, Linda; Gibbons, Kent
January 2008
Multichannel News;1/14/2008, Vol. 29 Issue 2, p15
The article reports that advertising spending by presidential candidates has exceeded $10 million in the Iowa Caucuses and New Hampshire primaries. According to National Cable Communications LLC (NCC), it represents 15% of television advertising spending for the two contests. The top spender winners were Iowa victors Sen. Barack Obama and former Arkasas Gov. Mike Huckabee. Moreover, in Iowa alone, $40 million was spent on television advertisement.


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