TITLE

Golden Globes' Crash Will Cost E!, TV Guide

AUTHOR(S)
Haugsted, Linda
PUB. DATE
January 2008
SOURCE
Multichannel News;1/14/2008, Vol. 29 Issue 2, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the efforts of TV Guide Network to mollify advertisers that pulled out from the 2007 Golden Globe Awards coverage for the network's 2008 Golden Globe Awards in the U.S. It is stated that the network's team is working with advertisers to develop suitable make-good packages. Ryan O'Hara, president of network, states that the channel will work with its affiliate-marketing partners to shift local promotions to other awards events.
ACCESSION #
28450052

 

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