ESPN, Turner 'Ad' Up

Haugsted, Linda
January 2008
Multichannel News;1/14/2008, Vol. 29 Issue 2, p14
The article reports on the findings of the survey conducted by Beta Research Corp. concerning the advertising spending in the U.S. The survey shows that advertising agencies and advertisers will increase basic-cable advertising spending on ESPN, TNT, and TBS. It revealed that 43% of them would spend more on the sports network and 39% intended to increase spending on each of the Turner networks. Moreover, ESPN was highly ranked among potential advertisers looking for online opportunities.


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