BET Backs Web Ad Net

Umstead, R. Thomas
January 2008
Multichannel News;1/14/2008, Vol. 29 Issue 2, p13
The article reports on the online advertising network developed by BET Networks for advertisers broad exposure to African-American Internet users in the U.S. The online network features 30 premium Web sites targeting the Internet user segment. It is under the management of the BET Digital Media Group and it will provide Internet sites focused on music, entertainment and lifestyle content.


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