TITLE

BET Backs Web Ad Net

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
January 2008
SOURCE
Multichannel News;1/14/2008, Vol. 29 Issue 2, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the online advertising network developed by BET Networks for advertisers broad exposure to African-American Internet users in the U.S. The online network features 30 premium Web sites targeting the Internet user segment. It is under the management of the BET Digital Media Group and it will provide Internet sites focused on music, entertainment and lifestyle content.
ACCESSION #
28450050

 

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