AT&T: Wireless Boosts the Bundle

Farrell, Mike
January 2008
Multichannel News;1/14/2008, Vol. 29 Issue 2, p12
The article reports on the triple-play product bundle of AT&T Inc. in which wireless telephony is expected to penetrate the market in 2008 in the U.S. It is stated that the company will be more aggressive in product promotion both within the region and possibly internationally with the triple-play option including wireless, broadband and video. Randall Stephenson, chairman and chief executive officer of AT&T, states that the product set of future is wireless broadband and video.


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