NBCU Plays On

Umstead, R. Thomas
January 2008
Multichannel News;1/14/2008, Vol. 29 Issue 2, p6
The article reports on the move by NBC Universal Inc. to provide Web and mobile-based video games linked to popular shows in the U.S. The said move is part of an overall strategy to leverage the company's brands in the digital and electronics space. Moreover, as the first broadcast partner of the Consumer Electronic Show (CES), the network produced live broadcasts of NBC "Today" and "NBC Nightly News With Brian Williams."


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