The Web content management marketplace, circa 2007: With a broad and growing range of tools available how do you select the most appropraite one for your needs—and will it provide the right user experience?

Byrne, Tony
December 2007
IM@T.Online;Dec2007/Jan2008, p1
Trade Publication
The article focuses on the research regarding the management of Web content management (WCM) in Great Britain. According to the author, issues concerning the extending of WCM products will be solved if an attempt for buyer's attraction will be provided. It explores the twelve common Web publishing scenarios ranging from the uncomplicated brochureware website to large and composite e-business portals. Categories include the enterprise tier, which are publicly-traded electronic countermeasures (ECM) suppliers, the upper tier and the mid-market mainstream.


Related Articles

  • Assessing your WCM maturity. Powers, Stephen // KM World;Jan2010, Vol. 19 Issue 1, p10 

    The article offers information on the stages of web content management (WCM) maturity. It cites that information technology (IT) departments are prioritizing the basics like posting hypertext mark-up language (HTML) pages to websites in the first level. The second stage involves tactical WCM...

  • Blogs, los nuevos Colegios Invisibles (Espacios de creación, diálogo y aprendizaje). Garcia, Catuxa Seoane // Cadernos de Biblioteconomia, Arquivística e Documentação;2007, Issue 1, p23 

    Internet and the new Web 2.0 social tools have modified how we communicate and how we access to the information. The democratization of the Web publishing and the growth of the blog phenomenon make easier, faster and liberate the knowledge spreading for everyone. This is an analysis of the...

  • Web publishing just got safer -- but know the rules and be sure you do it right. BANKS, DAVID // MacUser;Feb2014, Vol. 30 Issue 2, p25 

    The article focuses on the introduction of the Defamation Act 2013 in Great Britain on January 1, 2014. Topics discussed include the vulnerability of publishers to libel law, the potential impact of the Act on publishers and the creation of defence for user-generated content for online...

  • To Web or Not to Web. CHRISTIAN, ANDY // Ceramic Review;May/Jun2011, Issue 249, p66 

    The article deals with online selling from the standpoint of the buyer. It notes that the web is an important aspect of promotion that some galleries and ceramic makers use. It states that confidence of buyers in purchasing from photographs is being indicated by the rapidly growing number of...

  • Mobile Media Mode.  // Network Dictionary;2007, p315 

    A definition of the term "Mobile Media Mode" (MMM) is presented. This pertains to a marketing icon comprising a unifying industry-wide marketing symbol representing web-based mobile products and services.

  • NOVAS FRONTEIRAS PARA A AUTORIA. Gallo, Solange Leda // Organon (01026267);jul-dez2012, Issue 53, p53 

    The assumption of the authorship by students, in the discourse of the web can happen, and must be developed in the School, where it may pass through the appropriation of unsaid meanings on the web, functions of the incorporated subject-position, and of the discursive formation in which the...

  • THE STATE OF APP ADVERTISING. Parsons, John // Folio: The Magazine for Magazine Management;Apr2012 Digital Magazines Supplemen, p10 

    The article focuses on the use of mobile applications (apps) such as tablets and smartphones, in advertising industry. It provides a comparison regarding the said usage with the Web, and distinguishes the advantages of mobile apps on advertising such as having engagement with customers, and on...

  • Web-driven sales no excuse for poor customer service. Gitomer, Jeffrey // njbiz;11/23/2009, Vol. 22 Issue 47, p14 

    The article offers sales tips on improving Web awareness and increasing e-commerce revenue as well as the quality of customer service. It suggests the inclusion of a help or chat button in the e-commerce are of a site, posting of address, e-mail and phone number in prominent places, humanizing...

  • Web Personalization: Is it Effective. Kar Yan Tam; Shuk Ying Ho // IT Professional;Sep/Oct2003, Vol. 5 Issue 5, p53 

    Examines the efficacy of Web personalization. Capability of web personalization to meet individual users' needs; Usefulness personalized services for the online purchase of different products; Motivation on users to consider agent-recommended items. INSET: Study Methodology..


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics