Western TV formats test waters in China

Clarke, Steve; Coonan, Clifford
January 2008
Daily Variety;1/9/2008, Vol. 298 Issue 3, p5
Trade Publication
The article reports on the integration of American and British television formats in China. Granada International grants the permission to Hunan Television and Broadcast Industry to license the entertainment format of its "Saturday Night Takeaway" programs while the CBS Paramount's Network Television will debut on Sichuan Cable TV. According to the author, some of the formats of the local shows will be changed that will depict the culture and practice of country.


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