What's your excuse?

Birkmaier, Craig
October 2007
Broadcast Engineering;Oct2007, Vol. 49 Issue 10, p14
Trade Publication
The article focuses on the issue concerning high-definition (HD). It states that the of HD acquisition is more costly than SD because it needs to spend nearly much for the lens as for the camera head. Moreover, it cites that several television channels offer the HD content especially those delivered by multichannel subscription system. Further, Discovery Communications Inc. conducted a study of HD advertising which concluded that commercials in HD not only look better, but they sell better.


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